Before committing
Show me how the work happens today.
A brief becomes much more useful when we can follow an actual task. How does a customer enquire? Who responds? Where does the information go? Which part currently takes too much effort?
If you already have a platform, we start by understanding what works and what needs attention. A full rebuild is one option, not the automatic answer. Existing records, integrations and the people using the system all affect the decision.
What we need to agree
The proposal should identify the people using the system, the first-release scope, dependencies and the outcome we will review. Content, account access and third-party approvals need owners as well.
We discuss investment and timing against that scope. If a requirement is still uncertain, it belongs in the discovery work rather than being hidden inside a confident estimate.
Prepare a useful project brief