A beautiful world needs a reason to enter.

An ambitious interface can make someone curious. A useful workflow gives them a reason to come back.

MyWorld explores a connected business workspace presented as a virtual world. The idea opens up exciting design possibilities, but it also raises an important question: why would a business make room for it?

Respect what already works.

Businesses already have files, conversations and familiar tools. Any new product has to consider that existing investment rather than assume people will happily start again.

Find the repeatable value.

What task does the product make easier? How would a team use it after the initial curiosity wears off? What would they miss if it disappeared?

Let the answers shape the world.

The visual experience should support those useful activities. That is the product question I’m exploring alongside the MyWorld concept and foundation.