A website can look finished and still leave a customer wondering what to do next.

When refining a website, I look beyond the first impression. Three checks are especially useful.

Use it on a phone.

A gallery that feels comfortable on a desktop can feel awkward on a smaller screen. I look at spacing, navigation, readable text and how a person moves between images.

Read the offer as a customer.

Is the price clear? Does the description explain what is included? Repeated prices or missing item details make a polished page harder to use.

Follow the next click.

A business offering event design, rentals and custom creations has different customer journeys. Each link should take a visitor to the relevant place, with enough context to continue.

Those were practical considerations in my Da Luz work. The visual finish matters. So does the experience that follows it.

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