← Selected work

RouteEd / Founder-led product

RouteEd.

Connecting the school,
transport and family experience.

RouteEd connects school, transport and family workflows. One important product question is what happens when children in the same family attend different schools.

Project websiterouteed.com
RouteEd public website homepage with its No Student Invisible message

Scope & responsibility

I founded RouteEd and handled the full design and development of the project: the public website, interfaces and software connecting the school, command, driver and parent experiences. I continue to develop and refine the platform.

One family account
Child at School A
Approved family relationship
Child at School B
Approved family relationship

Development focus: the family relationship across schools.

A system has to reflect real life

  • A family account should represent the family, rather than hiding children behind a single-school view.
  • A wallet journey includes understanding credits, choosing an amount, paying and receiving clear confirmation.
  • Interface work needs to account for roles, permissions, data relationships and verification, not only visual polish.

Current development focus

Journey Assurance, wallet refinements and cross-school family improvements are ongoing. The focus is connecting these changes to the existing experience and verifying the important user journeys.

Discuss a related challenge

Have a project in mind?

Let's talk it through.